HOME > Corporate Philosophy and Code of Conduct
We work tirelessly to create value and to contribute to our customers' carefree relaxation and health through our products, especially coffee.
| 1. | We continuously offer safe, reliable products of high quality. |
| 2. | We abide by all laws and regulations and conduct our business fairly, freely, and transparently. |
| 3. | We respect one another and honor and protect everyone's human rights. |
| 4. | We strive to protect the environment and use energy and resources thoughtfully. |
| 5. | We maintain strict confidentiality about business information. |
| 6. | We take an active role in contributing to society and in carrying out our social responsibilities. |
| 7. | We create a workplace environment and corporate culture that facilitate our employees' efforts. |
(*Direct Japanese Translation)
The three red circles are graphic representations of coffee beans. You can also think of them as representing "the smiling faces of our customers," "our smiling faces," and "the Earth's smiling face." We make our customers smile by taking the utmost care to provide high-quality products. We make the Earth smile by pledging to protect the environment. Our smiles express our wishes for everyone's happiness. These three smiling faces are our "gems," and we will always treasure them!
