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AGF® Philosophy

Corporate Message

Comfort, any time. AGF®

AGF® Mission

At AGF®, by providing beverages including coffee and gift products, we aim to contribute to people’s health of “mind” and “body” as well as to their better life tomorrow.

AGF® Vision

At AGF®, by delivering the ultimate in taste and value to all our customers one by one in each and every cup, we strive to be a well-loved Japanese beverage manufacturer.

AGF® Shared Value (SV)

At AGF®, through business activities, we make efforts to create a social value (health of “mind” and “body,” “connection between people,” and symbiosis with the global environment).

Provision of 3Rs (Rest, Relaxation, and Refreshment).

The Ajinomoto Group Way

  • Create New Value
  • Pioneer Spirit
  • Social Contribution
  • Value People